Benefits of Wi-Fi Proximity Beacon Marketing
Organizations are using Wi-Fi proximity Beacon marketing to send push notifications that have personalized messages to mobile apps of customers who are in a specific geofence they are online or offline. These are the benefits of using Wi-Fi proximity Beacon marketing.
There is a high chance of generating more profits from the business mobile application when you use Wi-Fi proximity marketing. When push notifications are sent to customers, they are highly likely to log into the app for more information thus the notifications make them interact more with the app. The app will be vital for marketing and advertising because it increases the rate of customers interacting with the app and make sales to rise.
Wi-Fi proximity marketing boost geo-targeting. A push notification is sent to the mobile phone of a person who enters a specific location and exits. Customers who are in the same geofence receive different messages when you use segments and channels. You will get detailed information about the data of the location unlike Wi-Fi tracking, and GPS.
There is a competitive advantage that Wi-Fi proximity marketing provides your company. Wi-Fi proximity marketing enables you to interact with your customers more for you to gain their loyalty. Beacons provide you with enough crucial information about customers such as name, city, email, demographics and more. The analytics app helps you to analyze the information about the customers so that you can use channels and segments to send personalized push notifications to improve the interaction you have with customers. You should not send too many push notifications because they make a turn of the existing and prospective customers.
You can make real-time decisions because Wi-Fi proximity marketing provides you with real-time conversions. You can check the performance of your Wi-Fi proximity marketing campaigns in real-time as you connect to the customers. If the marketing proximity campaigns are not providing you with the results that you expect you can make decisions to modify or change your marketing strategies immediately. You will roll out the proximity campaign at the appropriate time when customers are highly likely to purchase such as during your corporate event or in peak season. This is why Wi-Fi proximity marketing is beneficial during events.
Wi-Fi proximity marketing improve the retention of an application in the business. Regular marketing campaigns in Wi-Fi proximity marketing increase the chances of getting the loyalty of a customer the brand. You should install an app for analyzing and generating reports about engagement rate and open rate of push notifications by customers. The open rate and engagement rate reports will help you to improve your push notification so that they can draw the attention of more customers. An increase in the rate of adoption of an application by customers encourage an organization to retain the app.